Challenge
Hut 8 had grown from a Bitcoin miner into an energy infrastructure company, but its brand still looked like crypto. In the rooms where decisions are made and deals are closed, it wasn't taken as seriously as its business deserved.
Solution
We gave Hut 8 an institutional presence, led by a turbine mark whose circular rhythm feels in motion even when it's still. From data center facades and signage to uniforms and the website, the company now looks as solid as the infrastructure it runs.